Marketing advisory and consulting
An assessment of your brand, audience and competitors, with a prioritized action plan.
Services
Digital marketing and advertising
We define what to say, to whom and on which channel. Then we run it and measure it: social media, paid campaigns and content aligned with your business goals.
What’s included
Digital advertising
Campaigns on Meta (Facebook and Instagram), Google and TikTok, with targeting and results tracking.
Content strategy
Editorial lines, formats and brand tone to communicate consistently on every channel.
Who it’s for
Companies and ventures that already have a product or service and want to organize their communication, grow on social media or win customers through advertising.
How we work
- 01Assessment
We look at what you sell, who to and what you have tried before. If you have run ads already, we look at what happened to them.
- 02Plan
We pick the channels that make sense for your business and rule out the ones that do not, however fashionable they are.
- 03Campaign
We create the assets, set up the targeting and go live with the budget under control from day one.
- 04Reporting
We tell you what each lead actually cost and what we are changing for the next period.
Frequently asked questions
Is the ad budget included?
No. Ad spend is paid directly to each platform. We quote the strategy, creation and management of the campaigns.
How much do I need to spend on ads?
It depends on the sector and the goal, but there is a floor below which the platforms never learn and the money is spent for nothing. The proposal tells you what makes sense to start with in your case, and if we think you should not be spending on ads yet, we say that too.
How long until I see results?
A paid campaign produces data in the first week, but the first fortnight is adjustment and should not be judged before that. A content strategy is slower: there we are talking months, not weeks.
Do you post on my social accounts every day?
No. We do not do day-to-day social media management. We define the editorial line, the formats and the tone, and we create the campaign assets. The daily posting is handled by your team with that guide, or by whoever you choose.
Shall we talk about your project?
Tell us what you need and we’ll send you a proposal with scope, timeline and price.