I am studying Business Administration and Management at Universidad Europea de Madrid, and before that I spent fourteen years at an Italian school, from the age of four to eighteen. That is why I can run a whole project in Spanish, English or Italian, meetings and emails included. But this started earlier, back in Lima.
Three years ago I launched ToqCards, NFC cards customised in design and content to whatever each client asked for. When I released them I had not seen anything like it in the Peruvian market. I never advertised it: it grew by word of mouth, from one client to the next. That is how I ended up working with law firms, independent lawyers, food and catering businesses, private individuals, and the national tourism association, the largest client I have had so far.
That is where the lesson I still apply came from. When someone asks for something "digital" they are not asking for something pretty. They are asking for something that works and that earns trust. Those are two different things, and the second one is easy to lose.
Over the last couple of years I added working with artificial intelligence, which is now part of my process in everything, from design to development. But the tool does not decide. The standard is still the same: it has to be useful, look professional, and be usable by anyone without an explanation.
In short
- Education
- Business Administration and Management, Universidad Europea de Madrid
- Since
- I launched my first own project in 2023, in Lima
- Sectors served
- Legal services, food and catering, tourism, fitness
- Languages
- Spanish, English and Italian. Fourteen years schooled in Italian